Communication Workshop: ‘The Power of Likeable Leadership’

Saturday, April 26, at 2pm
Sioux Falls Convention Center

Communications trainer Bill Graham has some unusual ideas, such as:

  • Communication is a one-way street
  • Likeability is the final-decision maker, and
  • Leadership is about helping others win.

If you are a leader, you sell your vision. If you are an entrepreneur or salesperson, you sell products. Whether you are trying to persuade and inspire colleagues, constituents, customers or clients … whether you are selling an idea or a product … your impact will come down to a few questions:

  • Do they like you?
  • Do you help their lives?
  • Do they remember what you said?

Bill gives his audiences immediately usable likeability skills that will unlock the secrets to:

  • Being more likeable,
  • Telling stories that motivate, and
  • Helping everyone be more successful communicators.



Bill Graham, the president of Graham Corporate Communications, specializes in helping leaders, sales teams, elected officials and other professionals become more engaging and successful communicators.

Bill spent over a decade as Director of Creative Affairs for Procter & Gamble Productions: Guiding Light, As the World Turns, and Another World. He trained writers, analyzed audiences, and delivered story notes for 7000 hours of network television. Writers that he discovered and developed won Best Writing Emmy’s 5 of the last 7 years he was at P&G. He also taught acting at numerous studios including Stella Adler Conservatory. Prior to his TV work, he was the Producing Director at Olney Theatre in Olney, MD.

Bill is on the faculties of New York University’s Tisch School of Hospitality, Tourism, and Sports Management, and the U.S. Chamber of Commerce Foundation’s Institute for Organization Management, and delivers communication training for the Council of State Government’s Leadership Institutes.

McGovern Day 2014 Communications Workshop